Customer Loyalty Performance Assessment
Did you know that a typical business hears from only about 4% of dissatisfied customers. 96% just go away, and 91% never come back again. Poor customer service is more costly than most realize. By regularly evaluating customer service performance, you can beat the odds.Our Customer Loyalty Performance Assessment is a free PDF download that will quickly give you the insight you need to deliver better customer service and improve your company's bottom-line. In our many years of work in the services and parts industry, we’ve uncovered ten tell-tale signs that a department is driving customers away. Take our assessment for each of your locations to find out which departments are in trouble.This assessment is quick, easy and free to download. Just complete the form to the right.
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BtoB and Social Media: What can online marketing do for your business?
Social Media: What’s the Big Deal?I could’ve sworn I just heard a collective groan from some of our more consistent readers because we’ve written about this previously and you have probably heard it all before from some young person around the office. As a young person myself, I believe Social Media marketing usage is becoming more important. Usage is growing and it will be important for B2B businesses in the future. Face it, folks, the world is changing and how we interact with each other is changing as well.The proof of this is all around you; your smartphone, your netbook, and your Social Media accounts. We are interacting through the internet more than ever before. This is also reflected in online marketing. Worldwide, 86% of companies have a presence on Facebook and Twitter, according to the digital marketing analyst eMarketer.com. Also many businesses are starting to have Social Media management positions. With 92% of U.S. businesses now incorporating some form of Social Media into their general marketing, and 17% of their overall marketing budget going to online marketing, it is important to get in the game now, according to marketing expert Heidi Cohen. We agree with her.Why Get In the Game?I know many are thinking, “Well, we don’t use it now and we are doing fine.” That’s okay, for the moment. In the near future the gap between companies that use Social Media platforms and those that don’t will become abundantly clear and not in a good way… To download the rest, fill out the information on the side of this screen.
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Sales and Marketing: Alike, Different and Essential
It's easy to lump sales and marketing together. After all, they're both concerned with closely related parts of the business: getting and keeping customers.In this free white paper, "Sales and Marketing: Alike, Different and Essential", we share points of similarity and difference between sales and marketing so that you can manage these departments more effectively.You'll also discover: The key to developing sales and marketing plans that work in harmony. 4 critical tips to consider when developing a marketing plan. 5 objectives for a successful marketing department.Improve the way that sales and marketing work together, and ultimately your company's bottom line by downloading your free copy of "Sales and Marketing: Alike, Different and Essential". Complete the form on the right to get your free copy of "Sales and Marketing: Alike, Different and Essential" now.
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It's a Matter of Trust
Do your customers trust your company? Assuming they do is a risky proposition.In this free white paper, "It's a Matter of Trust", we share a case study that highlights learnings from a client engagement. This case study demonstrates how one company correlated customer trust to bottom-line performance.You'll also discover: The top 4 issues to consider regarding quality of service and protecting market share. The connection between trust and customer loyalty. How to increase perceived value of services by increasing trust.Improve trust, customer satisfaction and, ultimately, your company's bottom line by downloading your free copy of "It's a Matter of Trust". Complete the form on the right to get your free copy of "It's a Matter of Trust" now.
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The Industrial Distributor--A Threatened Species?
Industrial distributors are an important part of the US economy. The market is becoming more competitive. This free white paper offers some ideas for improving your company's odds for surviving these changes.You'll discover: Key challenges facing industrial distributors. What a "value bucket" is and how to analyze it for your products. Tips for providing more value to your customers.Fill out the form to the right to download "The Industrial Distributor: A Threatened Species" now.
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Customers in the Middle
In many cases, there exists a significant percentage of customers who are neither "wow"ed or angered by their service experiences with a company. These passive customers represent a significant opportunity. In this free white paper, you'll discover how to convert these passive customers into promoters.You'll also discover: 3 key findings from our original research about passive customers Actionable tips to capitalize on the opportunity passive customers presentComplete the form on the right to get your free copy this original reseach paper now.
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Are You Ready to Add a New Product or Service
Many businesses have emphasized cost-cutting measures to the detriment of innovation. Now that you've got the costs under control, make sure that you recognize areas for growth and improvement. Read this white paper to learn what to consider before adding a new product or service.You'll discover: Important questions to ask yourself before taking the plunge. How to capitalize on opportunities for growth. How to use customer feedback to drive product or service innovation.Fill out the form to the right to download the white paper "Are You Ready to Add a New Product or Service?"
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