Measure. Manage. Improve.
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Strategy

Having a clear and coherent strategy matters a great deal to a company’s financial success. Whether that plan is formal or informal, having a plan for where you want to take the business is essential to financial success. A clear plan provides the decision making framework that ensure customers remain loyal, employees make good decisions, and the company’s sales and profits grow!


Strategic Business Planning—The Building Block for Change


Essential strategic planning is sometimes a confusing process for managers. But it doesn’t have to be.

By working with The Daniel Group, your strategic business planning process can be clear, effective, and easy to implement. We call our process Envisioned Strategic Planning.

The term “envisioned” is in the title because having a crisp, clear vision of where you would like to take your business is essential. That vision can excite and motivate employees, customers, vendors and shareholders. It is the fundamental building block to having an effective strategic business plan.

Your vision is developed in the context of a marketplace for your product or service. Envisioned Strategic Planning takes a close look at this marketplace from three perspectives: Customers, Employees, and Financial Performance. This information provides a fact-based approach to the strategic planning process.

No strategic planning effort is effective unless it translates ideas into action. This sets The Daniel Group’s approach apart. From the very beginning of the planning process until the final plan is put together, how a strategy can be profitably implemented is always part of our approach.

Contact us to discuss how Envisioned Strategic Planning can make a profitable difference for your company or organization.
 

Success Stories

MHEDA
Using Market Segmentation to Create More Active Members
The Challenge:
Keeping members active and involved in a trade organization is critical to its growth and success. MHEDA, the premier trade association for material handling equipment dealers, faced this challenge. Read how The Daniel Group's research capabilities helped them to solve the problem.
Read the rest of the Success Story
Warren Cat
One Company, Many Locations
The Challenge:
If you run a sizable company operating in multiple locations, the problem at Warren Caterpillar probably sounds very familiar. Executives at the Caterpillar dealer for West Texas and Oklahoma did not really know if their customers were satisfied.  They had no sense of how many sales they might be missing or losing at any of their 16 stores because of problems with customer service or products.  The only way they had of judging their performance was the occasional compliment or complaint from a customer.
Read the rest of the Success Story
Bonded Logistics
Moving a Family Business to the Next Level
The Challenge:
Bonded Logistics is a well-regarded logistics company based in Charlotte, NC. Their customers are large distributors and manufacturers located throughout the US. The management team's challenge was to expand the business and broaden their service offerings.
Read the rest of the Success Story

White Papers

Raising the Bar on Customer Service--Now
Friday, March 05, 2010
This white paper outlines what one client did to dramatically improve service.
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Are You Ready to Add a New Product or Service? Some Questions to Ask
Friday, March 05, 2010
Over the past few years, many businesses have focused much effort on reengineering, cost reduction, downsizing and rightsizing. These efforts have produced profitable results in many cases. Given the business outlook facing many companies, such efforts were needed.
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Lessons from the Frontline: B-to-B Customer Service
Friday, March 05, 2010
This paper provides ideas for improving your company's customer service.  It is based on transaction interviews with more than 70,000 customers.
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It's a Matter of Trust
Friday, March 05, 2010
Do your customers trust your company to act in their best interests? It is a question not often formally asked of customers. The response to this question is assumed. “Customers trust us. Why else would they do business with us?”
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