Resources

“Sales” and “Marketing.”  The two go hand-in-hand.  In fact, they are often used interchangeably.  Yet, they are two different but related and very important functions in today’s organization.  In this white paper, I outline key similarities and differences between the two.  By defining where they are alike and where they are different, managers can establish clearer and more effective expectations for each.

Customers can be wowed by service or angered by it.  In many cases, there are a significant percentage of customers who are neither--they are smack in the middle.  The service delivered was okay but not great.  Download this white paper to learn what you can do about these customers and move them out of the middle.