Helping Companies Find and Connnect with Customers All Over the World
Research
Whether you are looking to focus your sales and marketing on existing markets or to diversify into new ones, having sound information is critical to success. Lack of good information about the market, competition, customers, etc., is too often the reason an effort to penetrate a market, improve a market position, or execute an acquisition fails.
Market Research--Helping You Find New Customers!
The Daniel Group's Market Research Services are designed to help make your sales, marketing and development efforts more successful.
We tailor our process to your needs. Depending on what your business most requires, our Market Research Services will:
Identify new customers and markets that fit with your company's core competencies and may offer the most profitable growth opportunities
Use our ServicePerformance® process to identify internal service improvement opportunities and provide an ongoing process to monitor competition
Assess competitors and their strengths and weaknesses
Our proven collaborative research process also engages your management team so they better understand what must be done to turn opportunities into sales. Since 1989, our strategic business planning and research services have helped companies increase their top and bottom lines.
Getting Started
Our Market Research process typically includes the following key steps:
Establishing Criteria: We work with your management team to clearly define the research criteria and the desired outcomes. We especially focus on desired outcomes. We want to clearly understand what you need to achieve before we get started.
Scanning the Market: The market scan can be very high level or very detailed, depending on desired outcomes. In some cases, we may conduct online research and phone interviews with industry leaders to determine such traits as market size, growth rate, and overall attractiveness. In other cases, the project may call for more in-depth research with current customers and potential customers through a variety of survey methods. We work with each client to determine the most cost-effective way to get needed information.
Planning for Implementation: Research is useless if you can’t use it. No matter what type of research we do, we keep foremost in mind how the information will be used. Our goal is to provide information that will help you increase customer trust, your sales and profits.
MHEDA Using Market Segmentation to Create More Active Members Challenge: Keeping members active and involved in a trade organization is critical to its growth and success. MHEDA, the premier trade association for material handling equipment dealers, faced this challenge. Read how The Daniel Group's research capabilities helped them to solve the problem. Read the rest of the Success Story
White Papers
Lessons from the Frontline: B-to-B Customer Service December 02, 2008
This paper provides ideas for improving your company's customer service. It is based on transaction interviews with more than 70,000 customers. Read More
Sales and Marketing: Alike, Different and Essential September 11, 2008
“Sales” and “Marketing.” The two go hand-in-hand. In fact, they are often used interchangeably. Yet, they are two different but related and very important functions in today’s organization. In this white paper, I outline key similarities and differences between the two. By defining where they are alike and where they are different, managers can establish clearer and more effective expectations for each. Download File
A Framework for Rethinking Growth September 10, 2008
Growing the top line is getting more important to managers. A study by McKinsey and Company provides strong research support to how important growing the top line is. The researchers tracked the growth patterns of the 100 largest companies in the US over a 20-year period. They found a strong correlation between revenue growth and the future survival of the business. Companies that grew more slowly than gross domestic product were five times more likely to succumb in the future (e.g., be acquired, go out of business, etc.) than companies that expanded more rapidly.* Download File
Are You Ready to Add a New Product or Service? Some Questions to Ask September 09, 2008
Over the past few years, many businesses have focused much effort on reengineering, cost reduction, downsizing and rightsizing. These efforts have produced profitable results in many cases. Given the business outlook facing
many companies, such efforts were needed. Read More
It's a Matter of Trust September 09, 2008
Do your customers trust your company to act in their best interests? It is a question not often formally asked of customers. The response to this question is assumed. “Customers trust us. Why else would they do business with us?” Download File
Read the rest of the Success Story