Measure. Manage. Improve.
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Research

Whether you are looking to focus your sales and marketing on existing markets or to diversify into new ones, having sound information is critical to success. Lack of good information about the market, competition, customers, etc., is too often the reason an effort to penetrate a market, improve a market position, or execute an acquisition fails.


Market Research--Helping You Find New Customers!



The Daniel Group's Market Research Services are designed to help make your sales, marketing and development efforts more successful.  

We tailor our process to your needs. Depending on what your business most requires, our Market Research Services will:

  • Identify new customers and markets that fit with your company's core competencies and may offer the most profitable growth opportunities
  • Use our  ServicePerformance® process to identify internal service improvement opportunities and provide an ongoing process to monitor competition
  • Assess competitors and their strengths and weaknesses
Our proven collaborative research process also engages your management team so they better understand what must be done to turn opportunities into sales. Since 1989, our strategic business planning and research services have helped companies increase their top and bottom lines.

Getting Started

Our Market Research process typically includes the following key steps:

  • Establishing Criteria: We work with your management team to clearly define the research criteria and the desired outcomes. We especially focus on desired outcomes. We want to clearly understand what you need to achieve before we get started.
  • Scanning the Market: The market scan can be very high level or very detailed, depending on desired outcomes. In some cases, we may conduct online research and phone interviews with industry leaders to determine such traits as market size, growth rate, and overall attractiveness. In other cases, the project may call for more in-depth research with current customers and potential customers  through a variety of survey methods. We work with each client to determine the most cost-effective way to get needed information.
  • Planning for Implementation: Research is useless if you can’t use it. No matter what type of research we do, we keep foremost in mind how the information will be used. Our goal is to provide information that will help you increase customer trust, your sales and profits.
Contact us for Market Research Services
 

Success Stories

MHEDA
Using Market Segmentation to Create More Active Members
The Challenge:
Keeping members active and involved in a trade organization is critical to its growth and success. MHEDA, the premier trade association for material handling equipment dealers, faced this challenge. Read how The Daniel Group's research capabilities helped them to solve the problem.
Read the rest of the Success Story
Warren Cat
One Company, Many Locations
The Challenge:
If you run a sizable company operating in multiple locations, the problem at Warren Caterpillar probably sounds very familiar. Executives at the Caterpillar dealer for West Texas and Oklahoma did not really know if their customers were satisfied.  They had no sense of how many sales they might be missing or losing at any of their 16 stores because of problems with customer service or products.  The only way they had of judging their performance was the occasional compliment or complaint from a customer.
Read the rest of the Success Story
Bonded Logistics
Moving a Family Business to the Next Level
The Challenge:
Bonded Logistics is a well-regarded logistics company based in Charlotte, NC. Their customers are large distributors and manufacturers located throughout the US. The management team's challenge was to expand the business and broaden their service offerings.
Read the rest of the Success Story

White Papers

Raising the Bar on Customer Service--Now
Friday, March 05, 2010
This white paper outlines what one client did to dramatically improve service.
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Are You Ready to Add a New Product or Service? Some Questions to Ask
Friday, March 05, 2010
Over the past few years, many businesses have focused much effort on reengineering, cost reduction, downsizing and rightsizing. These efforts have produced profitable results in many cases. Given the business outlook facing many companies, such efforts were needed.
Read More
Lessons from the Frontline: B-to-B Customer Service
Friday, March 05, 2010
This paper provides ideas for improving your company's customer service.  It is based on transaction interviews with more than 70,000 customers.
Read More
It's a Matter of Trust
Friday, March 05, 2010
Do your customers trust your company to act in their best interests? It is a question not often formally asked of customers. The response to this question is assumed. “Customers trust us. Why else would they do business with us?”
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