Market Research--Helping You Find New Customers!
The Daniel Group's Market Research Services are designed to help make your sales, marketing and development efforts more successful.
We tailor our process to your needs. Depending on what your business most requires, our Market Research Services will:
- Identify new customers and markets that fit with your company's core competencies and may offer the most profitable growth opportunities. Assess competitors and their strengths and weaknesses
Getting Started
Our Market Research process typically includes the following key steps:
- Establishing Criteria: We work with your management team to clearly define the research criteria and the desired outcomes. We especially focus on desired outcomes. We want to clearly understand what you need to achieve before we get started.
- Scanning the Market: The market scan can be very high level or very detailed, depending on desired outcomes. In some cases, we may conduct online research and phone interviews with industry leaders to determine such traits as market size, growth rate, and overall attractiveness. In other cases, the project may call for more in-depth research with current customers and potential customers through a variety of survey methods. We work with each client to determine the most cost-effective way to get needed information.
- Planning for Implementation: Research is useless if you can’t use it. No matter what type of research we do, we keep foremost in mind how the information will be used. Our goal is to provide information that will help you increase customer trust, your sales and profits.