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  Measure. Manage. Improve.
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Our Mission

At The Daniel Group, we are experts in measuring, managing and improving the business-to-business customer experience.  Highly satisfied and referring customers are the keys to our success and the success of our clients.  We focus on the unique needs of companies that operate in the B2B environment.  We unlock the mystery of their customers' experience through actionable feedback and tools to increase their customer retention.  We achieve the highest value for our clients, employees and shareholders through a balanced culture of fun, fairness, innovation and growth.

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Management Team

Lynn Daniel

Lynn Daniel

President
(704)749-5018

Lynn is a national expert in B2B customer service. His background includes management consulting, corporate planning and new product management experience. Before starting The Daniel Group in 1989, he held management positions with Rexam Corporation as well as sales and sales management positions with Eli Lilly Company.

His work focuses on:
  • Developing and implementing effective team-based approaches to strategic planning for companies and non-profit organizations,
  • Conducting market research studies to help guide the profitable development and introduction of new products and services, and
  • Looking for better ways to find and keep profitable customers.
Lynn has written articles that have appeared in Long Range Planning, The Journal of Business Strategy, and The Business Journal. He has been quoted in the New York Times, Business NC, CBS MarketWatch, and INC, among others. He is past president of the board of trustees of the North Carolina State University Alumni Association and currently services on the board of WFAE, an National Public Radio station. His education includes a BA from North Carolina State University (With Honors) and an MBA from the University of Virginia. His email address is lynndaniel@thedanielgroup.com.

View Lynn Daniel's profile on LinkedIn ____________________________________________________________________________________

Kim Hare

Kim Hare

Administrative Manager
(704)749-5019

Kim brings more than ten years of experience with Wachovia Corporation (formerly First Union Corporation). Her background includes branch management, operations analysis, and project management. In addition to handling administrative duties for The Daniel Group, she conducts research for The Daniel Group clients. Kim has a Bachelor of Arts degree in Economics from the University of Richmond.


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Meredith Ritchie


Meredith Ritchie

Director of Business Development

(704)248-9107

Meredith brings more than 16 years of experience with selling or supporting corporate to corporate sales divisions in the financial services and staffing industries. She was vice president of sales for The Mom Corps, Inc., a niche staffing firm. Prior to that, she was an executive with Bank of America for nine years in training and development and spent five years as a treasury management sales office at a predecessor of JP Morgan Chase. She holds an MBA from Butler University in Indiana and a B.S. in Business Economics and Public Policy from Indiana University.

As Director of Business Development, Meredith's responsibilities include:

  • Developing clients in new markets
  • Managing The Daniel Group website and marketing materials
  • Researching and identifying new markets for The Daniel Group’s services
View Meredith Ritchie's profile on LinkedIn ____________________________________________________________________________________

Iris Savage

Iris Savage

Director of Service Improvement
(704)749-5021

Iris’ background includes project management, facilitation and training, employee relations, and diversity management. Iris worked as a Project Manager for Monsanto Company where she designed and managed capital projects for a multi-unit chemical plant. Iris is also an ordained minister. She received a Bachelor of Science degree in Electrical Engineering from The University of Alabama and a Masters of Divinity degree from Duke University.

As Director of Service Improvement, Iris' responsibilities include:
  • Researching the database of almost 70,000 interviews in LinkConnect to identify best practices we can share with our clients
  • Working closely with clients on the reviews and other consulting services we provide to clients
View Iris Savage's profile on LinkedIn ____________________________________________________________________________________

Wendy McCreery

Wendy McCreery

Research Manager
(704)248-9119

Wendy brings more than 18 years of experience with US Airways. Her background includes customer service operations and retail marketing. Prior to moving into the Research Manager role, she was a Research Team Leader with The Daniel Group. Wendy attended Hard Barger Junior Business College and East Carolina University. As Research Manager, Wendy's responsibilities include:
  • Management of research personnel which includes recruiting and staffing, training, evaluation, and scheduling
  • Maintaining quality assurance for the telephone interviews conducted by research personnel
  • Daily client support
View Wendy McCreery's profile on LinkedIn ____________________________________________________________________________________

Christina Jones

Christina Jones

Research Team Leader
(704)248-9109

Christina brings more than seven years of customer service experience in the travel, retail and insurance industries. She attended Lock Haven University and graduated from South Hills School of Business and Technology. As Research Team Leader, Christina's responsibilities include:
  • Management of research personnel to include recruiting and staffing, training, evaluation, and scheduling
  • Maintaining quality assurance of interviews conducted by research personnel
  • Daily client support
View Christina Jones' profile on LinkedIn____________________________________________________________________________________

Jill Boyette

Jill Boyette

Information Analyst
(704)749-5022

As Information Analyst, Jill is responsible for management and development of the information tools used to analyze client satisfaction data and provide research and recommendations for improving client service delivery. Jill has over 12 years of business process improvement and IT project management experience in a wide range of industries. Previously, director in supply chain integration with Coca-Cola Bottling Company Consolidated (CCBCC) and Swift Water Logistics, a consulting subsidiary of CCBCC. Prior to that, she was a manager and senior consultant with Arthur Andersen Business Consulting. She holds a B.S. in Finance and B.S. in Management Information Systems, both from Florida State University.

View Jill Boyette's profile on LinkedIn ____________________________________________________________________________________