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  Measure. Manage. Improve.
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Overview

Overview | Healthcare | Specialty | Transportation | Construction | Manufacturing | Tech

Our mission is to build a lasting relationship with each client. Highly satisfied and referring clients are the key to our success and the success of our clients. 

We focus on what we know, the business-to-business environment. 


The Daniel Group provides strategy, research, and customer satisfaction services to business-to-business companies throughout North America.  We have particular knowledge of and experience working with value-added distribution and service-based companies.  Currently over fifty percent of the Caterpillar dealers in North America have implemented ServicePerformance® by The Daniel Group, a customer experience program designed to measure, manage and improve customer engagement and service. 

Contact us to find out how The Daniel Group can help your company measure, manage and improve its customer satisfaction.

Caterpillar is a registered trademark of Caterpillar, Inc.  ServicePerformance is a registered trademark of The Daniel Group. 

Is it time to rethink how you plan to identify new customers and better connect with existing customers? Consider:

  • Sales growth is slowing. It is not as easy to take customers away from your competitors.
  • Competition is poaching your customers – something they were not able to do in the past.
  • You are missing opportunities with existing customers.
  • Service delivery is not consistent across locations.