Client Testimonials
Our goal at The Daniel Group is to serve your organization in a way that makes a positive, profitable difference. Read below to find out what some of our clients are saying.
"Thank you for all the things that you do for us. Your group has given us the tools to make a better organization for our customers."
Bruce Zupancic
General Manager- Service
Cashman Equipment Company
“What was attractive about The Daniel Group is that they came from an industry specific to what makes a dealer tick. The Daniel Group was a good fit—it was beyond cookie cutter. We could have gone to any marketing firm, but as far as the project being pulled together it was the final results that were extremely comprehensive and on target to what we were looking for."
Liz Richards
Executive Vice President of MHEDA
"We feel strongly that The Daniel Group allows us to measure customer loyalty. They are very flexible and terrific to work with. They come across as genuinely interested in your business."
Richard S.
Louisville, KY
"The Daniel Group has led to a shift in the company culture. Executives are realizing that if we put the focus in customer service experience, it will lead to profitability. It is well worth the investment."
Jim N.
Midland, TX
"It is nice to see success for The Daniel Group because they have built an organization around its core values and beliefs. Interestingly enough, my first exposure to these attributes was from The Daniel Group’s clients and what they had to say about the company. I would not have shared this with Lynn Daniel up front, but I was already sold on using The Daniel Group services before I met with him."
Jim S.
Phoenix, AZ
“One thing that prompted us to implement The Daniel Group services was the fact that we could get real-time information. Cat dealers need to measure customer satisfaction but we found that the approach we had in place was not giving us timely information. What we needed to assess [about our customers] was what mattered to them when doing business with us. We also wanted to uncover other opportunities. You can only uncover these in real-time."
Richard D.
Raleigh, NC
“The Daniel Group programs help flush out areas that need improvement, along with allowing us to give praise for a job well done. The immediate feedback from customers, via praise or dispute, has a direct impact on how our managers respond to customer contact. They seem to take more time to communicate and consider the transaction from both point of views, not just their own prospective. To sum up what we have learned over the last several years working with your program: Communication, communication, communication. From the initial contact with the customer, to discussing the transaction, timing, details, updates, completion and follow up communication is the key."
Mark G.
