Helping Companies Find and Connect with Customers All Over The World

The Daniel Group provides customer loyalty strategy, customer retention, and customer loyalty research services to help your company acquire new customers and strengthen connections with existing ones. Our thorough, research-based, action-focused approach sets us apart. We measure our success by the results our clients see. Discover how The Daniel Group can develop a strategic business plan and use customer loyalty programs to help you acquire new customers and retain existing ones. Schedule a Demo
Daniel Group Research Featured on Capital Solutions Resources Website
Lynn Daniel will be a presenter at the Caterpillar North East Parts and Service (NEPS) Dealer meeting.
Lessons from the Frontline: B-to-B Customer Service
Request your copy of our latest white paper on how to improve your company's customer service.
The Industrial Distributor--A Threatened Species?
Industrial distributors are an important part of the US economy. The market is becoming more competitive. This white paper offers some ideas for improving your company's competitiveness. Read it and let us know what you think.
Success Strategies--Don't Forget to Sign Up
Sign up for our Success Strategies infoletter, a quarterly letter delivered electronically.
Leader's Corner--See Our Reading Recommendations
We read a lot. We want to share those books and articles that we find most helpful. Here is our current list.